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Project Info COMPLETE Project Title

Market-Focused Program Design to Accelerate Penetration of ENERGY STAR Water Heaters

Project Number ET12PGE3191 Organization PG&E End-use Water Heating/DHW/HPWH Sector Residential Project Year(s) 2012 - 2012
Description
The residential water heating market in the U.S. is dominated by storage water heaters with 96 percent share and roughly equal sales for electric resistance and natural gas heat sources. Over the last half decade, two water heating technologies have entered the market place bringing significant improvements in energy efficiency, tankless water heaters and electric heat pump water heaters. There are efficient water heater options, based on ENERGY STAR criteria that can drive significant energy savings for PG&E customers. Market barriers are greater than technology limitations in preventing rapid market growth. This project describes market conditions, assesses barriers such as product availability, and presents options to increase participation in PG&E’s residential water heater program.
Project Report Document
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Industry
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The ETCC is funded in part by ratepayer dollars and the California IOU Emerging Technologies Program, the IOU Codes & Standards Planning & Coordination Subprograms, and the Demand Response Emerging Technologies (DRET) Collaborative programs under the auspices of the California Public Utilities Commission. The municipal portion of this program is funded and administered by Sacramento Municipal Utility District and Los Angeles Department of Water and Power.